Think and Grow rich has been used by millions of business leaders around the world to create a concrete plan for success that, when followed, never fails.
As a young special investigator for a national business magazine, Napoleon Hill was sent to interview Andrew Carnegie. During that interview, Carnegie slyly dropped a hint of a certain master power he used; a magic law of the human mind-a little known psychological principle that was amazing in its power. Carnegie suggested to Hill that on that principle he could build the philosophy of all personal success-whether it be measured in terms of Money, Power, Position, Prestige, Influence, or Accumulation of Wealth.
Hill studied more than 500 self-made millionaires over a span of 20 years. His interviews and research culminated in the 1937 bestseller, “Think And Grow Rich,” which shares what he calls the “money-making secret” in 13 principles.
Wishing will not bring riches. But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.
Riches start with your mindset — with belief and faith that you can accumulate wealth. Riches begin in the form of thought! The amount is limited only by the person in whose mind the thought is put into motion. Faith removes limitations!
Turning desire for money or success into reality requires sending your subconscious mind phrases and mantras that support your goal. You have to repeat out loud what it is that you want, and how you plan to get it, so you become obsessed with your purpose.
4. Specialized knowledge
Knowledge is potential power. An education only becomes powerful and leads to great wealth when it is is organized and applied to life. It also must be continually sought after. You’re never done learning.
Many modern-day successful and wealthy people are such voracious readers; they never stop learning and challenging their minds.
Man’s only limitation, within reason, lies in his development and use of his imagination.
Don’t be afraid to come up with, and develop, ideas.
6. Organized planning
Once you’ve visualized your success, you need to take action and go after exactly what you want. You must act with persistence and enthusiasm.
Opportunity has spread its wares before you. Step up to the front, select what you want, create your plan, put the plan into action, and follow through with persistence …
A key trait Hill recognized in all of the individuals he studied who acquired great wealth was decisiveness.
Decisiveness is not just a trait of the wealthy, but one of the most important qualities a leader needs to possess. At the end of the day, making a bad decision is better than making no decision at all.
Persistence is crucial when trying to accumulate wealth, yet few people possess the willpower required to turn their desire for money into actual money.
Riches do not respond to wishes. They respond only to definite plans, backed by definite desires, through constant persistence.
9. Master mind
The wealthiest people create a “Master Mind” — meaning, they surround themselves with talented friends and colleagues who share their vision. The alignment of several smart and creative minds is exponentially more powerful than just one.
This may explain why rich people tend to make friends with other rich people.
10. Sex transmutation
Sexual energy is an incredibly powerful human energy — it creates physical life and develops emotional life — and when it is harnessed and redirected, it can enhance our creativity, passion, enthusiasm, and persistence, all which are crucial in accumulating wealth.
Love, romance, and sex are all emotions capable of driving men to heights of super achievement. When combined, these three emotions may lift one to an altitude of genius.
11. Subconscious mind
The subconscious mind will not remain idle! If you fail to plant desires in your subconscious mind, it will feed upon the thought which reach it as the result of your neglect.
Positive and negative emotions cannot occupy the mind at the same time. One or the other must dominate. It is your responsibility to make sure that positive emotions constitute the dominating influence of your mind.
12. The brain
This principle is simply application of the Master Mind principle. It takes it one step further; rather than just surrounding yourself with people who are smarter and better, use the members of your group to find solutions to problems or brainstorm ideas.
13. The sixth sense
The final principle — the “sixth sense” — occurs only after you’ve mastered the other 12 principles. You’ll experience a sort of mind-shift, Hill says: “Through the aid of the sixth sense, you will be warned of impending dangers in time to avoid them, and notified of opportunities in time to embrace them.”